The Tipping Point is the biography of an idea.”

What is the idea?

The idea is that “[i]deas and products and messages and behaviors spread just like viruses do.”

In addition to describing how the spread of ideas is like the spread of viruses, Gladwell describes three kinds of people who are necessary for the spread of an idea: Connectors, Mavens, and Salesmen.

This is an excellent book for anyone who is interested in Word Of Mouth marketing, by the way.


About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.