You don’t always need to start with a joke. After all, you are probably not a professional comedian, and no one expects you to be. And starting a speech with an irrelevant joke, no matter how funny it is, like “Two men and a dog walk into a bar…” is almost guaranteed to make you look like a fool.

But if your natural sense of humor wants to come through, let it. Especially if the joke applies to you or to your immediate surroundings, and especially if you are making fun of yourself, like Guy Kawasaki is here.

About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, Bucharest, and Sofia for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.