Do not look for a summary of this book. In my opinion, this is one of those books you should either submit to, allowing it to change the way you think, or don’t even bother picking it up. Go big or go home.
In other words, I loved it.
The thing I liked most about this book was Duarte’s use of “sparklines,” an analysis tool she applies to famous speeches over the years to illustrate how they alternated between describing what is and what could be. She takes an intangible, right-brain message (“resonate with your audience”) and describes how to do it using left-brain tools (essentially, a sparkline is an X-Y graph).
About Matt Krause
Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.