This one is called, “Put Some Tuba in It.”

When you’re mentoring somebody, I recommend that you tell your mentee to put some of them into their speeches.

If their name is Ayşe, or Mehmet, or David, put some Ayşe in it. Put some David in it. Put some Alper in it. Put some Tuba in it.

The reason that I recommend that is that people see famous quotes from famous people all the time. A quote from Gandhi, or a quote from Abraham Lincoln, or a quote from Einstein, people see these quotes all the time.

You can go on Facebook, and you can see 900 quotes from famous people. People see those quotes, and they go, “Oh, yeah, that’s brilliant,” and blah, blah, blah, but then they’ve seen those quotes before, and they forget about them, and they move on, and there’s no change in their lives, at all.

When someone speaks to them from their own heart, and uses their own personality and their own words, even if those words aren’t as beautiful or as profound as the words that came out of Gandhi’s mouth, or Einstein’s mouth, just the fact that those words come from their heart and are stamped with their personality, will mean more to the audience than any famous person’s quote.

I highly recommend, when you’re working with one of your mentees on a speech, tell them, whatever their name is, Tuba, or Alper, or Gandhi, tell them, “Put some Tuba,” or, “Put some Alper in it,” and speak like that. Forget about the famous people. Forget about their quotes.

About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.