Flagging is a way for you to call attention to the main point of your message. There are some key words and phrases that wake people up and tell them to listen carefully. Here are some of them:

If you take just one thing away from this, it should be…
The most important thing to remember is…
What it all boils down to is…
The bottom line is…
The most critical issue is…
At the end of the day…
That’s a really good question. The answer is…

You can also use:

The best part is…
The focus of the debate should be…
First and foremost,…
The key thing we’re focusing on right now is…

About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, Bucharest, and Sofia for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.