Jesse describes a more interesting way to structure your information, one that will keep your audience’s attention better…

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Jesse: Most of us learn a pretty straight forward logical form of structuring our information where we have a thesis, some supporting evidence and a conclusion. It could be more interesting and your audiences attention better if you organize your information into a problem and solution structure or a complication and resolution structure.

Jesse Scinto is a public speaking expert and lecturer in the Strategic Communications Department at Columbia University in New York.


About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.