Definition: to discourage, to remove hope
Steve wanted to expand the business into China, but his boss threw cold water on the idea, and told him to focus on the domestic business.
I was eager to try our big new software system with the new customer, but they threw cold water on me, and told me they wanted the safer, older system.
About Matt Krause
Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.