Definition: to not have enough (in quantity)
At the factory, we ran short of an important part, and had to close the production line.
They ran short of gasoline at the gas station and had to close early.
About Matt Krause
Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, Bucharest, and Sofia for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.