Definition: to test the boundaries, to try something new


Our company is very conservative. Every presentation is always the same. I am going to push the envelope, and completely change the normal format.

I’m trying a new sales technique with this new customer. If it works, my boss will love me. If it fails, I will lose my job. Sure, it’s risky, but we need to try something new, to push the envelope.



About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.