Definition: to stop something, to discontinue something (usually because it is not doing well)
The project was not going well, so we decided to pull the plug. Tomorrow is the final day.
If sales don’t increase immediately, we have to pull the plug. The investors want results now, they don’t want to wait longer.
About Matt Krause
Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, Bucharest, and Sofia for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.