Definition: To acquire a new customer


My boss told me we really need more business. Maybe if I land this account, he’ll promote me.

I’m not having a very good year, it has been a long time since I landed a new account.


About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.