Definition: to maintain the existing opinion, position, or status; to resist
The employees are resisting the changes. We need to train our team managers how to hold the line regarding this restructuring plan.
Our competition is attacking us hard on pricing, but we need to hold the line. If we drop our prices too, there will be a big price war and we will all lose.
By the way, this idiom was inspired by my Australian friend Serpil Şahin. Thanks, Serpil!
About Matt Krause
Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.