Definition: to grow rapidly, unexpectedly, excessively


The new product was a really popular, worldwide hit. Our company’s sales went through the roof.

This year, oil prices have gone up really high. Last year we thought they were already high, but now they are through the roof.


About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.