Definition:  to create new business, to find new customers

Examples:

Sales have been very slow lately. Do you have any ideas for drumming up business?

Our production capacity is too low to meet demand.  We don’t need more salespeople to drum up business, we need more factory people to make more product!

About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, Bucharest, and Sofia for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.