Definition: to be stubborn, to refuse to move


  • We tried to renegotiate the contract, but the customer dug in his heels. He said no, we could not discuss the contract again.
  • I wanted to go to the beach, but my wife wanted to go to the mountains. She dug in her heels, so maybe we’ll go to the beach next year.



About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.