Definition: to be profitable, to be making money


Our new startup lost money for two years, but now we are profitable. We are finally in the black.

Our company has a long history of financial strength. In fact, we have been in the black every year since 1972.



About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.