Definition: The limits, conditions, qualifications, or other details printed at the bottom or end of a contract.

Examples:

The contract might look good at first, but you have to read the fine print to know for sure.

The cell phone company’s new promotion sounds great, but when you read the fine print, you realize their offer is worthless.

(Note: “the fine print” is also sometimes called “the small print”)

 

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About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.