Definition: a collapse occurs, and a new low is reached

Examples:

Things were good at our company, until the founder died of a heart attack. Then, the bottom fell out of the company, and we all lost our jobs.

When the bottom fell out of the coffee market many companies had to stop doing business.

About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, Bucharest, and Sofia for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.