Definition: really small, family-owned, family-style, not corporate (it is an adjective)


When I was a child, I lived in a small town. The only grocery store was a small mom-and-pop store. I never saw a large hypermarket until I was older.

When he started this advertising agency, it was just a small mom-and-pop agency. But it has grown, and now it is a large corporation employing thousands of people.



About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.