Definition: an important moment that decides whether you will succeed or fail

Examples:

Today’s presentation in front of the board is very important. It will decide whether they approve our project and we get promoted, or they kill our project and fire us. It is a make or break moment for us.

This was a very important order, and we messed up the delivery schedule. The customer is very angry. This is a make or break moment. If we handle this well, we’ll keep the customer. If we don’t, we’ll lose him.

About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, Bucharest, and Sofia for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.

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