Definition: things that are easy to do, and give quick results


This project is really complicated.  It will take years to finish. Let’s start with the low-hanging fruit, so we get some benefits quickly, and feel like we are making progress.

The new CEO got the low-hanging fruit quickly, but anyone could do that. It’s too early to know if he will be successful later, when the really difficult work begins.



About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.