Definition: a short period when there’s high pressure to get results

Examples:

This month is the busy season for our business. If we do well, we’ll make tons of money. It’s crunch time.

I want to take a vacation, but it’s crunch time at work now. I will have to take a vacation later this year.

About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, Bucharest, and Sofia for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.