Definition: regardless of difficulties or obstacles


The market is in a big crisis, but we are determined to succeed. Come hell or high water, we will dominate the market.

This project is really important. I have to finish it, no matter what happens. My boss told me, “Come hell or high water, you have to finish this one.”



About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.