Definition: a sales call with no introduction; an unannounced sales visit


I want to start selling to XYZ Company. However, I don’t know anyone there. I tried to get an introduction, but none of my friends know anyone, either. I will just have to give them a cold call.

It is hard to sell something when the customer doesn’t know you. If you have an introduction, that is better. Cold calling rarely works well.



About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.