Definition: value for the money


  • When we advertise on the internet, we get a good bang for the buck. We don’t spend much money, but we get a lot of customers.
  • Our Maltepe service center gives us a better bang for the buck than the Şişli service center. It’s cheaper, and our customers like it better.



About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.