Definition: selling one thing, but delivering another thing (usually of lower value)


In the store, the dining room table looked very nice. But the table they delivered to my home was very different — the wood was different, the construction was bad, and the color was wrong. It was a classic bait and switch sale.

Don’t buy from that company. They seem very friendly, but later, you will find the service is very bad. They have a reputation for “bait and switch.”



About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.