The upshot: Blah blah blah, a bunch of stuff. When you are preparing a presentation, segment your audience. Blah blah blah, a bunch more stuff.

That one part, the reminder to segment your audience, alone makes the book worth it. All too often, presentation books tell us to know our audiences, but they don’t tell us how important it is to remember our audiences are not homogeneous.


About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.