The five components of a story:

  1. Hero
  2. Goal
  3. Obstacle
  4. Mentor
  5. Moral…


Thanks, Copyblogger, for making one of the simplest explanations of the components of a story I’ve ever seen.


About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.