I threw this book across the room. Couldn’t read more than a third of it.


I’m no statistician, but, if I understand correctly, analyzing large amounts of data (which is the technique the authors used) is a great way to find a population’s average.

However, it is not a great way to understand a population’s outliers, and how can you write a book about breaking rules if you don’t spend most of your time with the outliers?

Maybe this book is brilliant, and it would forever change the way I see the world if I just kept reading. But I suspect that’s not going to happen. If you want to break new ground, you’re going to have to say goodbye to safety in numbers.


About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.