CXO letter sample

A favorite word that I’ve run across an unusual number of times in my readings this week is “slog.” This word can be a noun or a verb, and using it will take your language out of the dreariness of day-to-day communication into the higher level of “colorful.”

More here:

In case you can’t see the thumbnail, the video is here:
https://krauseenglish.com/ceo-letter-20190613/

The link to “record your voice” (an easy way for you to record yourself using the word or phrase, and me to respond with feedback) (if you like, of course):
https://krauseenglish.com/record-your-voice/

Idiom: to make a splash

Definition: to attract a lot of attention; to get noticed

Examples:
Everyone is talking about the new movie. It really made a splash.
That new book is really popular. The author is on all the talk shows. She really made a splash.

(Click here to watch the video)

The default answer is no, and solid financials are just table stakes. So what is it?

Other stuff:

• Yes, X, but the bigger picture is Y (blog post)
• Matt walked across Turkey, and wrote a book about it. (link to photos) (link to book on Amazon)

Krause English
Language and communications coaching for CEOs, CFOs, and the BoD

Email: matt@krauseenglish.com
Cell: +90 535 680 9680

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About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.

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