Brevity is vital. But one thing that often gets lost is that brevity is not enough. If you can’t quickly articulate to an executive why he/she should care about your presentation, brevity won’t save you.

When people talk about a flood of information, what they usually mean is that there’s a flood of information they don’t care about.


About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, London, and Madrid for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.