Don Draper shows us how presentations are done right…

Notice three things in particular:

  1. He starts his story with “my first job” — time-shifting phrases (“my first job,” “a couple years ago,” “once upon a time”) tend to relax people and briefly draw attention to the speaker.
  2. He includes a few tangential details (“old,” “Greek,” “Teddy,” etc). Small details (names, places, colors) start the audience painting a picture in their heads, so they can imagine what you’re talking about. The details are not there to convey information, they are there to start the picture-painting process in your audience’s heads, so you don’t need a lot of details, just a few.
  3. He speaks slowly and pauses between words. His audience uses this time to paint a picture in their heads — if he spoke too quickly, or used a lot of filler words (ahh, emm, etc), the audience would have no time to paint pictures, and his speech would be boring.

One more thing: Notice that he gets his audience’s attention first, and then he starts using his slides. Remember that you almost always, always, compete with your slides for attention.

Oh, and notice that when he starts using his slides, he starts talking even slower. He knows that if he throws too much data at his audience, they’ll absorb nothing.

By the way, this scene is Don Draper from the show Mad Men. It’s one of my favorite scenes from TV. The presentation only lasts about two minutes, but it’s one of the best presentation examples I’ve ever seen — timing, pacing, imagery, storytelling, communications efficiency, etc, almost everything is in there.

About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, Bucharest, and Sofia for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.