The moral of the story

Here we dive deeper into one of the five elements of story structure. This one is perhaps your speech’s most important element, but it’s usually the most difficult element to communicate clearly… Notes: HGOMM (5 points of story structure) Jesse...

The fastest way to say more

Go slow and speak less. Yes, I know it’s counterintuitive. I can barely believe it myself, even though I see it happen almost every day. Here’s an example: These days I’m helping a client prepare for a speech at a major committee meeting. It’s...

Reader question: example of a marketing story

One of our readers had an excellent question about HGOMM… (HGOMM: the five elements of a marketing story, outlined here: https://krauseenglish.com/hgomm/) His question: Can you send an example of a short marketing story with these 5 components? Yes, of course....

Reader question: feel sense describe about numbers

One of our correspondents had a very good question. She watched the Feel Sense Describe video, and asked, “That’s nice, but how do I do that when I’m talking about numbers?” Good question. Here’s a voice response with two suggestions: By...

More on stories happening in the listeners’ heads

In another blog post, we mentioned that stories happen in the listeners’ heads. In presenting, do not underestimate the power of this dynamic. It is a special talent pretty unique to humans. It allows us to organize into groups of millions (nations), or even...

Preparing for “12 Minutes With…”

Equipment: Please use headphones. They don’t have to be fancy; the ones you use with your iPhone are fine. Please use Chrome or Firefox. Sometimes Internet Explorer works for this, but most of the time it doesn’t. Preparation before the call: Please look...

Remote Coaching

xxx About Matt KrauseMatt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, Bucharest, and Sofia for companies like Allianz, 3M, P&G,...