Stories happen in the listeners’ heads

About Matt KrauseMatt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work in Istanbul, Bucharest, and Sofia for companies like Allianz, 3M, P&G,...

The Tipping Point, by Malcolm Gladwell

“The Tipping Point is the biography of an idea.” What is the idea? The idea is that “[i]deas and products and messages and behaviors spread just like viruses do.” In addition to describing how the spread of ideas is like the spread of viruses,...

The edge and the center

There are different ways to see the world. One of them is “What can I do on the edge?” Another is “How do I get to the middle?” Before you ever open your mouth, before you even start thinking about a problem, you will, consciously or...